Spider Friendly Pages
off what is spider friendly navigation? Basically it is how easily
search engines can read your website. This ultimately depends on the
search engine that is reading your site. Some have the patience to dig deep into your site and
promise to follow every link. Others may get bored before they finish
indexing a whole page. Carefully organize your page content and Web
site to ensure that spiders index the whole thing - not just bits and
pieces. Here are some tips that will help you to do this:
General Tips and Tricks
- Use Keywords/phrases that best describe the target page.
- Avoid using image maps, if needed make sure to add text links at the bottom of all pages.
- Do not use long text; limit 40-50 characters in a text link
- Create text links and use a common navigational menu for all pages
- For best results try to limit the number of links per page to 20. (Only a recommendation)
- Include a site map if you have more than 20 pages.
- If you are using flash navigation, always have text links as a supplement to the flash
- Try to use keyword phrases in the HTML and image file names
- Keep your file names hyphenated (e.g. use this-page.html instead of thispage.html)
sure your website is completely finished, spell checked, online and all
links are working before submitting to Search Engines'.
- Try to include .robots.txt. to prevent spiders from crawling certain directories. (For more info, visit
- If the site was designed in something other than HTML, make sure there is some static content for the spider to read.
- Try and get on DMOZ if you are not already there.
- Read each search engines. guidelines and follow them closely.
- Use meta tags in all places
- For getting proper keywords that are commonly used visit:
- For checking keyword density use the following sites:
using frames, make sure to include keyword rich content between the
<noframe> </noframe> tags, on the main frameset page.
- Keep all content in root directory if possible.
- Make sure your home page can load within 8-10 seconds on a 56k modem
- Try to use CSS data as an external file and call it using <link> tag
- Optimize your images and keep the page size low
- Update your more important pages at a regular interval
- Check your site for broken links periodically
Things to Avoid
Here are some things to avoid when creating your website:
- Avoid strange color combinations, as this can make it hard to read for a viewer
- Text that is too small to read will also cause the reader to leave
- Unrelated Advertisements will distract viewers
- Hidden text, which is text the same color as the background
- Submitting your site to FFA sites
- Duplicate pages, doorway pages and cloaked pages
- Re-direction from the homepage to another
- Automated submission to search engines
- Submitting to search engines more than once a month
- Use of <meta refresh> tag in HTML page header
- Using trademarks or company names other than yours in Meta tags.
- Instance of 5 or 6 keywords being repeated in one row
engine optimization is the process of Internet marketing and is the
most cost-effective means of marketing to your target visitors. 90
percent of the web users are turning to search engines to search
information online, so it is very crucial that your website rank within
the top 20 results if you want to be found. A successful search engine
optimization will bring qualified customers and prospects to your
website. So if after several months of your website's position on the
search engines result page has not improved, you might want to consider
the services of a professional website optimization and search engine
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