Increase Traffic

Can We All Fit In Googles Top 10 Results?
 by: Fernando Macia

Appearing on Googles 1 - 10 web results is every web administrators dream. With Google generating over 85% of all Internet search engine referred traffic, reaching that privileged ranking can differentiate the professional Internet players from the amateur website owners. As a matter of fact, numerous tests have demonstrated that the top three Google results are read by the majority of web surfers, the remaining results on that first page are the second most efficient ones, but only about 10% of Internet users explore beyond the third page of results.

In other words, if your company is not part of the elite, or the top 30 results, the probability of being contacted by a client becomes almost non-existent. Thirty spots are all you have. And only ten of them are reserved for the cream of the crop. Is this truly all the space that is available for everyone around the globe? In reality, there are several factors that make those top rankings that you so feverishly compete for less contended than they first appear. The answer lies in the segmentation and accurate identification of your market niche along with an effective positioning of your website for this niche.

For now, you may want to temporarily forget about the Internet and start by asking yourself how many competitors you have in the real world. Or, if you prefer, you may want to list those businesses that are offering a product or service portfolio resembling yours and targeting the same client segment that you are profiting from. It is entirely possible that you may have already gone the extra mile differentiating your product or service offering, finding a market niche that can be addressed in a unique way, or identifying some other competitive advantage of your own. In other words, you may already be competing with a reduced number of firms, probably less than 30, and perhaps even less than 10. If this is what your real world looks like, why should it be any different on the Internet? Even if we accept the fact that there will always be markets or segments that will attract a greater number of competitors, as long as we have accurately segmented our piece of the pie, we will frequently find that only a handful of competitors are vying for our same portion.

Lets look at this issue now from an Internet perspective. Can we all fit in Googles top 10 results? The answer is a definite yes, at least as it applies to those results generated by search terms that potential clients use when looking for companies like yours. The good news is that Google has reserved for your business a small number of pages where your website can appear on the top three results, and then, a handful more where your site will definitely rank among the elite, but where, unfortunately, you will also contend alongside your closest competitors. Therefore, constantly measuring and tracking the amount of traffic that a site experiences does not seem as important -after all, in a real shop, one is more interested in helping customers than visitors. Instead, you should concentrate in assuring that when potential Internet clients look for your products or services they can indeed find your website. Lets see how this is done.

1. Accurately identifying your market niche

You must get to know the type of clients that you are addressing: who they are, where they are located, and how they look for your products or services. Keep in mind that the typical Internet user begins a search using very broad terms. For example, someone in Great Britain looking for homes in the Costa Blanca of Spain may enter houses in Spain as search terms. However, those same keywords could be used by a student who is interested in Spanish architecture, or by a person looking for rental property in Madrid, or by an economist who wants to know how real estate prices have recently faired in Spain.

When a search engine returns an unmanageable number of results, users typically restrict their next search by including more specific criteria. For example, they may limit the geographic coverage -house in Costa Blanca-, include the type of product townhouse in Costa Blanca-, or add an action opportunities + townhouse in Costa Blanca for sale. If your business happened to be a small real estate agency in the town of Javea -in the Costa Blanca of Spain-, a potential client of yours would probably belong to the profile of those that entered opportunities + townhouse in Costa Blanca for sale.

Nowadays, a great majority of Internet searches are conducted by entering concepts consisting of two or three words. However, after a user becomes more familiar with Internet search engine technology the tendency is to type in more specific and detailed phrases.

2. Identifying your keyword sets

Are you targeting a general English speaking audience or perhaps Scandinavian customers that may be interested in buying luxury homes in Javea? One of your first criteria should therefore be the language.

After a language is selected, you must figure out how potential clients will look for your website. Keep in mind though that if you are a small real estate agency in Javea, focused in selling local properties to a British market, for example, it will be extremely difficult for your website to appear as part of the elite results when someone simply types in real estate in Spain as the search criteria. At the same time, be aware that the chances of your small business capturing a customer that entered those terms in Google are much reduced. The problem is that real estate in Spain is not the space where your small local company should be competing in. If, on the other hand, you had correctly identified your market niche, you would be enjoying a definite advantage when users entered more specific terms, such as townhouses in Javea, villas in Javea, apartments for sale in Javea, or real estate agents in Javea. In summary, the keywords that we select must always identify very clearly our specific market niche.

3. Optimizing your website

Your next step will be to ensure that the contents of your website reflect precisely the products or services that your clients are looking for.

If you are wondering how search engines classify websites, you must bear in mind that after all, a website is nothing more than information. Books have been organizing and presenting information for centuries. If you were handed a book and asked what the book was about, you would probably first look at its title, subtitles or any other text on the books cover. Next, you might turn the book over and look for a summary or synopsis on its back. A third level of information could be derived from looking at its index. Finally, and without having to read the entire book, you would browse through some of the pages, where individual chapter and section titles would catch your attention. If you were considering buying the book, you would probably take a look at recommendations from prior readers, paying more attention to those that you consider experts in the field.

Google is no different. When it comes to classifying a website, Google will look at the title of the default page, at its description or subtitle, and at the contents inside the page itself, which if properly built, should be a synopsis of what the users will find in the website. Google will next evaluate the websites navigation or indexing by traversing through the various links inside each page or chapter. While Google navigates through a website, it will repeat the process of looking at the title, description and contents of each and every page.

In the same manner as we use recommendations from prior consumers before making a purchasing decision, Google will also take into account those links that point to your pages from external websites. And, the more important and prestigious those external referring sites are, the higher your own website will be rated by Google. It is therefore extremely important to have a good title and description for our websites home page, but it is equally important to make sure that the titles and descriptions for the remaining pages accurately reflect their contents (nobody wants to read a book whose chapter titles are all the same). It goes without saying -unless your company name is Coca-Cola or Nike- that you should not use the name of your business as a page title. If someone already knew your company by name, they probably would know your web address as well.

4. Learning from your clients

You should review from time to time your websites traffic statistics and derive from them those search engines and search terms that have primarily been used to find your website. At the same time, this information will identify those keywords most often entered by your potential clients. If you then create new pages using these same concepts and look for partners willing to include in their websites a referral link to your home page, you will start noticing a progressive improvement of your websites ranking, at least for those searches that deliver the most profitable results.

Conclusion

Google Adsense and Buying Traffic -
 by: Charles Nevery

I have found in one of my recent studies that buying traffic and sending it to a page that has google adsense ads works very well under some circumstances. The click threw rate on your adsence will defiantly improve under certain guidelines that I have found experimenting and in turn your google adsense profit will increase a good amount.

When buying traffic in a successful manner keep in mind you have to buy us category targeted traffic and make please sure it is category targeted. So see a list of common categories go here - html" target=new>http://www.prosubmit-traffic.com/programs.html

Here is a list of things that I found work when buying traffic to improve google adsense profit. Make sure your site is in the entertainment field whether it be music, movies or a joke related website.

Purchase us category entertainment targeted traffic. The reason I say this category works is because I personally tested all of the categories. If you have a entertainment related website people are more likely to spend more time looking around and the more time they spend looking around the more chances your google adsense ads are going to be clicked on witch in turn makes it extremely profitable to spend $30.00 on 10,000 visitors to get 100 google adsense ad clicks.

A little hint keep your google adsense ad's at the top of your page and blend it with the layout so the links arent recognized as ads but as hyperlinks to other pages on your website. Make sure the links are 100% relevant to the category of traffic you purchased and good luck I know it works so if you file these guidelines your adsence profits will increase.

Spreading Word-Of-Mouth Advertising Through Forums
 by: Dax Christopher

As many webmasters and regular web-surfers would know, an online forum community is a great place to meet large groups of people online. Forums provide a means through which visitors to a website can interact with one another and exchange ideas or reviews of products or just talk about anything under the sun. Acute marketers and webmasters will already know that these communities are often excellent places for free advertising.

Word-of-mouth advertising can be used to refer to advertising by which people pass on the marketing message through communication between people. A forum community provides just the setting for word-of-mouth advertising to spread due to its nature of discussion and community structure. Any one member who joins the community is entitled to post his/her thoughts by creating new forum threads or to reply to others or counter someone elses arguments. Every post that is made is an opportunity to spread some word-of-mouth advertising. This is often done through forum profiles and signatures. A signature is a small description of the member. Most forum communities have no qualms about members posting some self-advertising messages in their signatures, as long as the advert is not too obtrusive. Therefore, forum members can make use of their signatures to post links to their websites or links to products that they are selling. By participating actively in forum communities, one can easily reach a large audience. Because everyone on the forum who participates in the discussion is reading the posts of all members in the discussion as well as signatures, an attractive link will arouse their interests and incite them to click on the link to go to your advertised site. Imagine the impact that this would have in a forum community with thousands of members and your signature appearing in thousands of posts. The boundaries in this form of word-of-mouth advertising is limitless as it largely depends on how much you post and participate in the discussions. The more you participate engagingly, the more times your links appear and the more chances people get to see and interest them to view your site.

Your Own Articles are More Than Content!
 by: Anthony Jewell

If you are someone like me that writes articles on a daily basis and includes them on your website for your visitors to read then you might be missing out on something big. Articles are not only a great free resource to offer your visitors but they are a big resource tool that you may not be using to its full potential. There are hundreds and hundreds of site out there as well as thousands of ezines that would love to offer your articles free to their visitors. Now you may be wondering how this will affect you or actually be a resource tool for your website? Well you've got alot to learn, so lets get started.

Your articles can be placed on hundreds of sites around the net to give hundreds of thousands of visitors free access to information on all sorts of subjects. How this translates to you is that when someone reads your article they will start to get interest not only in you but also they will want to find out more about what you offer. So now you think "how do they find out more?". Simple. They will visit your website and as simple as it was to write your article you have now just received a new visitor to your website. A future possible client that will come back to your website not only to view your articles but possibly also to purchase your products. Though the great thing is that it doesn't just stop at one visitors. A single article can bring hundreds or thousands of visitors in its life span online. What a great way to get new visitors to your website at no cost and it is something that you already do every day!

Now if you don't already write articles then you should. They are very easy and if you don't know what to write about then just take a look around some sites and get inspired in the things you enjoy. Also it is a great idea to write about topics related to your website. Most effective articles are around 200-600 words long and contains timbits of information all throughout it. You want to write an article so it is informative but also so that it leaves the reader wanting more(this is so they will want to find out more about you).