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How to make money with Google Adsense

When it comes to advertising on the web, you just can't ignore these astounding numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. These phenomenal numbers are due mainly to the search engine giant - Google, which has changed the way the world publishes content - and advertises.

Evaluate your site

From a technical standpoint, there are some issues about setting up a content web site so you can be flexible about the advertising you publish. Flexibility is good: to make money with advertising you need to do a great deal of tweaking. This article will try to explain how to set sites up so you can easily modify advertising as you go along without having to rewrite your entire site. We need to look at your site and see if it falls into one the "successful" site categories. Below is a list of these categories:

  • The site is humorous and makes visitors laugh.
  • The site provides a useful free service.
  • The site is an online magazine or newspaper.
  • The site provides opinions in the form of a blog or blogs.
  • The site provides practical information.
  • The site sells a popular product or service.
  • The site services a community and provides communication tools for that community.
If your site does not fit into one of these categories then do not panic there are still many ways that you can facilitate success at your website. Sparking the surfers' interest will keep them coming back and more imortantly will gain their loyalty to the site and possible consideration of your service.
  • Message boards
  • Chatrooms
  • Calendars with information about events in a specific field
  • Instant messaging applications
  • Reader reviews
  • Blog comments and trackbacks

Modify your site with SEO in mind

The saying "Everything in moderation, even moderation" is a good principle to keep in mind when you tweak your web site to achieve SEO. You want a nice density of keywords in your pages, but you don't want so many keywords that the content of your pages is diminished. Search engines look for keywords, but they take away points for excessive and inappropriate keyword "stuffing."

SEO Guidelines:

  • Eschew fancy graphics - For most sites, the fancy graphics do not matter. If you are looking for search engine placement, it is the words that count.
  • Use text wherever possible - Use text rather than images to display important names, content, and links.
  • Always provide alt attributes for images - Make sure you provide accurate alt attribute text for any images that are on your pages.
  • Navigability - Pages within your site should be structured with a clear hierarchy. Several alternative site-navigation mechanisms should be supplied, including at least one that is text-only.
  • Provide text links - Every page in your site should be accessible using a static text link.

What is CPC?

When you first start working with a CPC program as a web site publisher, you will encounter some terms that may not be familiar to you. These concepts are actually pretty straightforward, so it makes sense to start a discussion of CPC by looking at the definitions of the most important terms you may not know or may mean something that is slightly different than in normal usage:

  • Ad unit- A group of ads displayed by a single call to the server's script, usually from one to six text-only contextual ads.
  • Click- Occurs when a site visitor to your web page clicks on a link in an ad unit. Not all clicks generate revenue (for example, fraudulent clicks that are detected and clicks on public service ads don't pay you anything).
  • Click fraud- A click made without actual interest in the product or services offered. For example, clicks by a site publisher on the ads on a site or on the ads of a competitor (to jack up advertising costs for the competitor).
  • Click through rate (CTR)- The number of clicks an ad unit receives divided by the number of times it is shown.
  • Effective cost per thousand impressions (eCPM)- eCPM is a way to compare revenue from different kinds of advertising. eCPM is calculated by dividing the total earnings from an ad by its impressions in thousands. You can use this calculation to compare CPC revenue with its eCPM equivalent and decide which represents a better revenue opportunity.

The basis of CPC advertising is having visitors to your web site click the links presented to them by ads. People are likely to notice ads, and click on ad links, only if the content of the ad is relevant to their current interests

AdSense Basics

Putting AdSense code on your web pages is only the beginning to making money with Google AdSense advertising. Once you've added AdSense Content and AdSense Search to your pages, you need to know how well your AdSense revenue is doing in relationship to how well it could be doing. Monitoring your performance so you can make changes to make more money is a very important part of successfully working with AdSense

To apply for a Google AdSense account click the following button

AdSense Content vs. AdSense Search

Is AdSense Content or AdSense Search right for your site? It's hard to say, and there's very little reason not to try both to see which works best. From a general viewpoint, AdSense Content works best on destination sites. If visitors to your site tend to linger a while, and regard your site as conferring some authority on the ads you present, then AdSense Content will probably work well. On the other hand, if your site is a way station leading toward further information (usually on other sites), then it is probable that visitors will frequently use AdSense search if it is available on your site, and this program may make you quite a bit of money.

Control the layout

You can control every aspect of the Adsense box and it comes with many styles. Google provides you with predefined source code and allows you to make some simple modifications to get the Ads matching your site and ready for some clicks.

Here are the styles:

Unit name Size (in pixels width X height) Contains
Leaderboard 728 x 90 Text and images
Banner 468 x 60 Text and images
Large Rectangle 336 x 280 Text ads only
Medium Rectangle 300 x 250 Text and images
Square 250 x 250 Text ads only
Half Banner 234 x 60 Text ads only
Small Rectangle 180 x 150 Text ads only
Wide Skyscraper 160 x 600 Text and images
Button 125 x 125 Text ads only
Skyscraper 120 x 600 Text and images
Vertical Banner 120 x 240 Text ads only


Ok at this point you should have a general idea about the direction your site should be going. So here are the tips to that will 100% increase your earnings:

  • Design effective templates using AdSense ads in them with content rich pages using Maximum Traffic
  • Don't put ads on empty pages
  • Avoid non-English characters on English pages
  • Use RSS Feeds & Bogs to Maximize your unique content
  • Clear off the clutter, eye candy, bells and whistles and unnecessary links from each page
  • Blend ads in to design, but be careful not to try and "trick" your visitors
  • Choose alternating color schemes so repeat visitors to certain pages will see a different ad appearance on repeat visits.
  • Test, Test, test
Everyday we learn new things here at Nerd Lib by listening to the customer and analyzing the content in which we provide and how the visitor values each. We gauge this by repeat visits, bookmarks and of course direct feedback (Which we love!).


It's been said in many articles on this site before this one. "There is no magic pill in SEO!" It takes hard work and dedication to have a successful site. With that said you would be foolish to not arm yourself wit the tools and information provided on this site, most of which is free. Our flagship product Maximum Traffic has rapidly become a must have tool for any successful webmaster and has been proven time and time again to be worth every cent.


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